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Hi! It's The Sales Mastermind

by Scott Cowley

I help founders who sell, but aren't "sales"people. Are you open to one hyper actionable sales tip per week, useful for your very next sales meeting and consumable in 4 minutes or less?

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Featured Post

Welcome, Welcome, Welcome (closing tips and tricks)

Hi, and welcome! You’re getting this email as a new member of The Sales Mastermind newsletter. Before we go any further to make sure you get these emails, if this landed in SPAM or the Promotions tab make sure to move it to the “Inbox”. How this works: For the next few days you’ll receive welcome emails with some of the best sales tips, tricks and ideas for “founders who sell, but aren't *sales*people.” Every Sunday I send out 1 hyper-actionable sales idea you can use in your very next sales...

2 months ago • 1 min read

Hey, 👋 Scott from The Sales Mastermind here. Today’s edition only takes 3 minutes to read. It can often feel like you're stuck in a slump until everything clicks and you're master of the universe. This emotional whiplash is compounded by a feeling that your deals are out of control. Because sellers aren't in control, buyers decide when, how, and if to buy. Sellers are only in control of inputs and the process. To get out of a slump: Accept that your outputs don't define you and that any slump...

about 9 hours ago • 3 min read

Hey, 👋 Scott from The Sales Mastermind here. Today’s edition only takes 4 minutes. Does your website have one of these 7 Costly Mistakes? My friend Jacob works with business owners to optimize their websites. After seeing businesses across different industries make the same mistakes over and over, he created a quick guide to the top 7 mistakes people make on their website and how to fix them. Get the Guide Here Don't miss out, this link is value for only 48 hours ^^ Of every person and every...

7 days ago • 4 min read

Hey, 👋 Scott from The Sales Mastermind here. Today’s edition only takes 1 minute to read... and a little longer to watch the clips. Sales can be a rough profession. You have to go against your childhood programming, biological nature, and ego. That's exhausting. This week, take a second to watch a clip or two about sales from scripted films and TV series. These clips are great to bookmark when you need a pick-me-up. "Coffee is for Closers" - 7 minutes Every seller knows this speech. It...

14 days ago • 1 min read

Hey, 👋 Scott from The Sales Mastermind here. Today’s edition only takes 4 minutes. Cure your Q1 Deficit Q1 2024 just ended - Are you on track to hit your annual financial goals? Or does something need to change? Until 16th April, I am offering readers a free 45-minute consultation to discuss all things sales in your business. Interested? Book Your Consult Elite sellers know how to work with buyers, not against them. After all, a buyer decides to buy before you make a sale. This week, we’ll...

21 days ago • 4 min read

Hey, 👋 Scott from The Sales Mastermind here. Today’s edition only takes 3 minutes. I've been a sales leader for 100+ sellers. Everyone from: Outbound-only appointment setters to Account Executives with decades of experience to Founders who have never spoken to a prospect before. And many have the same fear. They fear the phone. Not wanting to dial the phone is a reasonable fear. If you never call anyone, You'll never get hung up on They can never reject you, to your face No one can ever laugh...

28 days ago • 3 min read

Hey, 👋 Scott from The Sales Mastermind here. Today’s edition only takes 2 minutes. Struggling with clients? My friend AJ is hosting a free 5-day bootcamp, starting 25th March, to land your next 5 clients from cold email. You'll learn the exact sales system that over 430 Agencies, Freelancers, and Consultants have used to fill their pipeline and get new clients. I'm excited to try this stuff myself! Book your spot here Imagine sitting on a demo when the seller asks, "Any questions…" You...

about 1 month ago • 2 min read

Hey, 👋 Scott from The Sales Mastermind here. Today’s edition only takes 3 minutes. Can I ask a favor? If you like this newsletter, forward it to a fellow; "Founder or CEO who sells, but isn't a *sales*person." If this was forwarded to you: Check out the back catalog here Subscribe here Paperwork is a bane of any seller's existence. Yet all sellers have a war story of a lost deal because it fell through the cracks. And all sellers know they have a dead deal (or 20) sitting in their pipeline...

about 2 months ago • 4 min read

Hey, 👋 Scott from The Sales Mastermind here. Today’s edition only takes 2 minutes. Can I ask a favor? If you like this newsletter, forward it to a fellow; "Founder or CEO who sells, but isn't a *sales*person." If this was forwarded to you: Check out the back catalog here Subscribe here No-shows are the bain of every seller's existence. Yet you can reduce the chance of no-shows with a few simple tricks: Wherever the problem is, go one step earlier Keep momentum 99% invisible Wherever the...

about 2 months ago • 2 min read

Hey, 👋 Scott from The Sales Mastermind here. Today’s edition only takes 3 minutes. Most sellers are desperate for more leads. Often, more is more. When it comes to sales: Nothing happens until an opportunity is generated. (h/t Problem Prospecting) The best time to start was yesterday Pipeline solves most problems Stick around to the end, and I'll walk you through how I generate leads. Lead Generation is the Beginning Lead generation is the step before selling. You have to find people who want...

2 months ago • 3 min read

Hi, đź‘‹ Scott from The Sales Mastermind here. So far, we have talked about closing and discovery; today, let's go through some actionable scripts in the middle. Sales is an art form, and it's all about getting the little things right. Here are 5 ideas and accompanying scripts you can take action on in your very next sales call: Make the buyer felt heard: PA-UA Never get caught out by your buyers: Black Swans AA structure to ask better questions: The Question Stack When not now, doesn't mean not...

2 months ago • 1 min read
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